Industry Integrated approach allows young aspirants to experience the real work environment challenges while they are still learning management theories and concepts as a part of their regular degree programme at Extended Learning Centres of the University. The innovative blend of academics and work experience introduces young aspirants to the requisite skills, such as, in-depth understanding of market dynamics, market research, module assessment and analysis and prepares them to manage brand as well as financial volatility in the markets.

The programme strengthens core areas of operations and prepares individuals for multi-tasking and multi-purpose assignments. Industry Integrated approach not only offers quality education in Business Administration but also an opportunity to the students to work and learn in the industry and gain invaluable experience during the academic programme.